SPECIAL ISSUES: BIOTECH
June 16, 2001
GMOs Effect on the Soybean Marketing System
By Karen Bender, Principal Research Specialist in the Department
of Agricultural and Consumer Economics in the U of I's College of
ACES.
The application of biotechnology to soybeans originally was expected
to increase the value of the crop to both growers and processors
through the development of varieties with enhanced product characteristics.
Despite those expectations, GM soybeans with next agronomic traits
have arrived on the market first. Holders of biotechnology patents
saw this as an important element of the rollout of biotechnology.
They expected that producers would adopt these GM soybeans for efficiency
reasons. Products with new intrinsic traits would follow after buyers
and sellers became accustomed to the new agronomic traits.
Because soybeans that are modified for agronomic traits are nutritionally
and physically identical to existing soybean varieties, traditional
supply chains would seem adequate for distribution of the first
genetically modified soybeans. Since these soybeans do not affect
value to the end-user, they do not need to be physically differentiated
from non-modified varieties.
Public concerns about GMOs, however, have lead to the need, in
some instances, for segregation of modified soybeans from non-modified
varieties. The future structure of the markets for genetically modified
crops is uncertain and farmers and processors are faced with making
investment and production decisions in a turbulent business environment.
The short-term effect of recent resistance to GM soybeans has been
confusion along the supply chain. Firms must identify which of their
customers require non-genetically modified soybeans, determine how
the soybeans can be segregated throughout the supply chain, and
evaluate whether existing testing technologies can ascertain if
soybeans they receive are genetically modified.
These are not trivial issues, even with the limited number of biotechnology
products available in the market. It is estimated that about 54
percent of the 2000 U.S. soybean crop was planted to genetically
modified soybeans, with almost all of these genetically modified
in terms of agronomic traits.
Many unresolved issues still exist. In the long run, will soybeans
with modified agronomic traits be marketed in the same way as non-modified
soybeans? Will there be distinct, separate markets for output trait-modified
soybeans, or will there be some simpler aggregate market where all
attribute combinations for soybeans will be treated in common?
At a practical level, these uncertainties have profound economic
consequences for both buyers and sellers in the supply chain. Will
non-genetically modified soybeans command a price premium? What
is the liability for delivering mixed loads and can one be insured
against this liability? How will technologies for sampling and testing,
segregation requirements, and labeling be incorporated into the
market as mandatory or voluntary programs?
The development of many distinct, specific markets would amount
to a revolution in soybean marketing. The structure and behavior
of the existing supply chain for soybeans are driven by homogeneity.
Farmers produce soybeans, all of which are considered the same,
although produced from among hundreds of varieties.
Whether delivered at harvest or from storage, the first handler
receiving the soybeans is not interested in differentiating these
soybeans for different end-uses, but wishes to blend them to meet
physical limits for numerical grades in outbound shipments. The
soybeans are transported to soybean processors who crush the soybeans
into two components: soybean oil and soybean meal. Soybean oil is
then sold to food and industrial users, while soybean meal is primarily
utilized in feed rations for livestock.
The handlers in the traditional soybean supply chain typically
have large volume storage units, and their profit is created by
turning over a very large volume of soybeans at very small margins.
Since soybeans are considered a homogenous product, large volume
storage units are very efficient. Similarly, soybean processors
can crush large volumes of homogenous soybeans, with an objective
of maximizing yield of oil and meal. This traditional supply chain
for soybeans has been in place since the production of soybeans
in the United States began in earnest in the 1960s.
An alternate, quality-based supply chain has existed in parallel
to the homogenous commodity market and has been used for some differentiation
of soybeans, particularly in markets for tofu and organic soybeans.
The identity-preserved supply chain consists of a specialty grain
firm contracting variety-specific soybean production with farmers,
specifying particular production and management requirements as
contract terms. Generally, this system is focused on small-scale
lots of very high-valued soybeans whose added value compared to
commodity soybeans is greater than the additional costs of production,
handling, and segregation.
If soybeans with modified agronomic traits cannot be commingled
with non-modified soybeans, then the ability of firms to capture
economies of scale in production, storage and processing will be
compromised. A shift away from homogeneity may also affect the strategies
of the specialty grain firms in existing identity-preserved market
channels, as they consider whether to expand to larger volume, but
lower value-added, differentiated soybeans. Either way, the continued
controversy over GMOs is bound to have a major effect on the current
soybean marketing system.
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